Are you predicting a team to dominate an entire game from beginning to end?
The 'wire to wire' market gives you the chance to bet on one team (or the other) to be leading the match at the end of each and every quarter, or for any other result.
For example, selecting Nuggets in the below example market would require Nuggets to be leading the game at the end of each quarter.
Any other result would be if the lead changed hands at any break, or if the scores were level at the end of any break.
An 'Any other result' example would be if Lakers are in front for the first two quarters, then Nuggets are ahead at three quarter time, and Lakers end up winning the match.