- About Sportsbet
Sportsbet is a leading Australian digital e-commerce business in the online wagering sector bringing excitement to our over 1.2 million Australian customers. We employ more than 700 staff in three offices Melbourne, Sydney and Darwin.
The business name Sportsbet Australia was first registered in 1994, with the Sportsbet.com.au domain name registered in 1999. The company was acquired by Paddy Power in December 2010, and since 2 February 2016, it has been owned by Flutter Entertainment plc.
In May 2020, a global merger between Flutter Entertainment and The Stars Group was finalised following regulatory and shareholder approvals. Sportsbet and BetEasy formed the Australian component of the merger. Incumbent CEO of Sportsbet Barni Evans was appointed to lead the combined Sportsbet and BetEasy businesses, with a decision made to move forward with the sole Sportsbet brand, retiring the BetEasy brand following a period of migration and integration throughout 2020.
We are passionate about being an iconic Aussie brand that’ll bring excitement to life for generations to come.
Benefits of being a Sportsbet member
We over-deliver on excitement by being fun, fair and fast! Sportsbet offers a variety of wagering options on a wide range of Australian and international racing and sporting events. We also offer novelty markets, entertaining bet types and stacks of promotions constantly to provide our members with entertainment.
The team at sportsbet.com.au is at your service. We encourage you to contact our team for assistance with any service.
At Sportsbet, you can also expect a fair go with special betting promotions, benefit from generous bonus offers and in unique situations, the now famous ‘justice’ refund.
Responsible Gambling in Australia
Sportsbet has been a leader in establishing responsible gambling initiatives and tools to protect its customers and the wider community. It has supported restrictions on advertising to mitigate the risk of advertising indirectly to minors (such as restrictions on television advertising prior to 8PM), and in 2017 played a key role in establishing the independent peak body representing online wagering, Responsible Wagering Australia.
In 2015, Sportsbet launched the responsible gambling tool, Take a Break, the industry's first self-service product, that allows customers to step away from using the Sportsbet product either temporarily or permanently.
Sportsbet was also an early adopter of providing the option of Deposit Limits - allowing a customer to set a personal deposit limit in order to maintain control and limitation. Deposit limits can be set for a 24 hour, weekly or 28 day period.
For more information on responsible gambling, including a range of tools and content to support punters in playing within their limits, please visit https://www.sportsbet.com.au/responsible-gambling
Our highly trained staff aim to provide an excellent, positive and speedy customer experience. Whether it is a sign up question, wanting an overview of how to use the platform, or an enquiry to set deposit limits as part of our host of responsible gambling tools, customers will always be met with a friendly and knowledgeable locally based customer service operator.